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第153回 新刊ラジオ第2部プレミアム
Narrated by:
矢島 雅弘, 石橋 遊
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Summary
今週は、「グレイトフル・デットにマーケティングを学ぶ」から２つのテーマを抜き出し語ります。「忘れられない名前をつけよう」「無料で使えるものにお金を払いたくなるタイミングってどんなとき？」 クリス・アンダーソンの概念“フリーミアム”を実践していたバンドのマーケティングを考えます。あなたはどのように考えますか？【振り返った本】「グレイトフル・デットにマーケティングを学ぶ」「変死体」
(C)2012 矢島雅弘、石橋遊、オトバンク
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