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清家塾37 リアル経営談義1――「三流」の価値観で、生きよう。
- Narrated by: 清家 ゆうほ
- Length: 57 mins
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清家塾37 リアル経営談義1――「三流」の価値観で、生きよう。
Narrated by:
清家 ゆうほ
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Summary
「仕掛け」が通用しない時代に――以前は、広告代理店による仕掛けがズバズバ的中しましたが、もはや賢くなった消費者には通用しなくなった時代。もっと巧妙な仕掛けで行く?それとも、仕掛けという発想から離れる?今回のテキストは、次の通りです。 『脱税の決算書』(立石勝規/徳間書店)『会社にお金が残らない本当の理由』(岡本吏郎/フォレスト出版)『急に売れ始めるにはワケがある』(マルコム・グラッドウェル/ソフトバンククリエイティブ)『ソーシャル消費の時代』(上條典夫/講談社 『サステナビリティ経営』(三橋規宏/講談社)『コピー用紙の裏は使うな!』(村井哲之/朝日新書) 1000人にインタビュー、2万冊を読破。離婚、被告、倒産、落選、詐欺、借金――失敗・苦難の連続は己の未熟さのせい。世間師・清家ゆうほのリアル世間講座です。
（C)2011 リブラ・エージェンシー
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