Listen free for 30 days

Listen with offer

Preview
  • ABM Is B2B

  • Why B2B Marketing and Sales Is Broken and How to Fix it
  • By: Sangram Vajre, Eric Spett
  • Narrated by: Paul Schmidt
  • Length: 3 hrs and 1 min
  • 4.3 out of 5 stars (7 ratings)

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

ABM Is B2B

By: Sangram Vajre, Eric Spett
Narrated by: Paul Schmidt
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £11.99

Buy Now for £11.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Instant Best Seller on Amazon in Marketing and Sales!

FACT: Less than 1 percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity?

In this book, we reveal the secrets behind the framework that will sell and retain your customers.

Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around.

In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers.

Account-Based Marketing (ABM) is the new B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model.

A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics.

It's time to take the lead and transition your business to ABM.

The process is simple when you have the right book - ABM is B2B. What are you waiting for?

©2019 Ideapress Publishing (P)2020 Sangram Vajre
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

Move cover art
Sales Engagement cover art
T2D3 cover art
Unleash Possible: A Marketing Playbook that Drives B2B Sales cover art
Building a StoryBrand cover art
Sales Management. Simplified cover art
Socialized! cover art
Product-Led Growth cover art
The Ultimate Marketing Engine cover art
Growth Hacking for Dummies cover art
Leveraged Consulting in the Digital Age cover art
The Remarkable Effect cover art
The Context Marketing Revolution cover art
Marketing Multiplied cover art
Inbound PR cover art
F#ck Content Marketing cover art

What listeners say about ABM Is B2B

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    3
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Helpful book but lack of resources

Comes with a lot of examples, practical information and it is a good book for ABM, however, lack of resources such as PDF for the audio book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

Some interesting points plastered in a commercial

Has interesting points mixed with trivia. Unfortunately the text and reading sounds more like one long commercial or even a parody of a long commercial. Lots of numbers pulled out of a hat with like background or context relevance. % this % that. Difficult to distill the useful from the jabber.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!