Aileen Boyle from Fortro talking about Sales Mistakes & Opportunities.

https://link.eventraptor.com/widget/bookings/fortro-amplify-your-sales 30 minutes call to get to the root of your challenge and point you in the right direction

Summary

Understanding Customer Needs for Business Success

Mary and Aileen discuss the importance of understanding customer needs before launching a business. Aileen emphasizes serving customers over aggressively selling, and ensuring products solve real problems. She stresses validating ideas through customer interviews. Mary agrees idea validation is crucial before starting a business. They mention piloting new offerings. Aileen highlights active listening in sales conversations to understand customer perspectives and concerns, rather than overwhelming them with information. Mary plans to share links to Aileen's services.

Effective Information Sharing and Question Handling

Mary and Aileen discussed the effectiveness of their approach to providing information and answering questions. Aileen suggested giving people a link to her diary for easy access to ask questions, which Mary agreed to. They also discussed the importance of giving people what they expect, what they don't expect, and leaving them wanting more. Aileen emphasized the value of not leaving people with unanswered questions and the need to provide practical, tactical solutions. They ended the conversation with Aileen sharing a link to her diary for further questions and Mary mentioning another recording to be done.