Episode Summary

In this episode of Statement Brand, Tyler Caskey, partner at The Bean Counters, shares his unique approach to personal branding and winning clients by leading with value instead of pushing sales. Tyler reveals how he uses LinkedIn to connect with potential clients, focusing on solving their problems and offering free advice to build trust and credibility. He also discusses how he empowers his team to develop their own personal brands, providing them with the freedom to engage authentically on social media while maintaining professionalism. Tyler and Chad Barnier dive into practical strategies for time management, prioritising client needs, and tailoring content across different social platforms to engage effectively.

Key Takeaways

• Lead with Value: Focusing on helping clients solve problems, rather than selling, builds strong relationships and can lead to high-value work.
• Empower Your Team: Encourage team members to build their personal brands, giving them the freedom to engage authentically with guidelines for professionalism.
• Social Media Strategy: Establish credibility on platforms like LinkedIn by sharing value-driven content that resonates with clients.
• Adapt for Different Styles: Introverts and extroverts can each succeed on social media by playing to their strengths in connecting with clients.
• Prioritise Effectively: Structure your day around meetings and tasks that align with your goals, balancing existing client needs with new opportunities.

Notable Quotes

• "The job is not to sell. The job is to solve without selfish intent. If it turns into money, awesome. If it doesn’t, just help them for free."
• "It’s not the Tyler show. It’s about the team."
• "Introverts focus on niche topics, while extroverts tend to repost anything they see."
• "Learn to listen with the same passion that you have in the need to be heard."
• "Our goal in every meeting is to listen first."

Guest Bio

Tyler Caskey is a partner at The Bean Counters, where he prioritises building strong client relationships and empowering his team. Known for his authentic approach to personal branding, Tyler leverages LinkedIn and other social media platforms to connect with clients and establish credibility in the accounting world. Passionate about team growth, Tyler encourages his staff to build their own brands while providing a supportive framework for success.

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