In this episode, host Dawn Mullarney, also known as the "Unique Connector," welcomes networking strategist and fractional COO Anitra Deen to discuss the importance of perseverance in business and how to handle rejection with resilience. Anitra emphasizes the need for patience and consistency in networking and business development, sharing a compelling statistic: while 80% of sales require five follow-ups, nearly half of sales professionals quit after just one attempt.

This statistic underlines her point that success often comes to those who persist beyond initial obstacles.Anitra shares practical advice on following up intentionally rather than creatively, explaining that building a strategic relationship over time yields more value than just trying to impress through innovative gestures. She encourages listeners to stay focused, understand their business model, and prioritize nurturing existing networks rather than constantly seeking new connections.

The discussion also covers managing the distractions of modern business life and setting boundaries, with Anitra stressing the importance of making strategic decisions rooted in data rather than emotions. She concludes with insights on finding "your people"—a supportive network or "board of advisors" to lean on during challenging times.

Dawn and Anitra's conversation serves as a motivational guide for staying resilient and determined to succeed, reminding listeners of the power of intentional networking and the value of authentic relationships.

Connect with Dawn: ⁠

Follow: Determined to Succeed on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect on LinkedIn: https://www.linkedin.com/in/dawnmullarney

Check out Dawn's website to learn more: ⁠⁠⁠⁠⁠Uniqueconnector.com⁠⁠⁠⁠

Anitra's Bio:

She supports women entrepreneurs and small business owners as a networking strategist and Fractional COO to create actionable strategies and structures around their businesses to gain momentum toward their vision. Anitra equips her clients with a strategic network to reduce their networking activities so they have a model to expand or scale their business. She’s on a mission to support small business owners to move from being stuck and disorganized to having the clarity, structure, and momentum to take that next, first step.

Connect with Anitra:

Website: www.anitradeen.com

LinkedIn: www.linkedin.com/in/anitra-deen

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