• Mapping the Modern Customer Journey: Strategies for a Seamless Experience

  • Nov 11 2024
  • Length: 16 mins
  • Podcast

Mapping the Modern Customer Journey: Strategies for a Seamless Experience

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  • Summary

  • In this episode, we dive into the essential practices of customer journey mapping, drawn from insights in Customer Journey Mapping. We explore how the shift to digital interactions in the post-COVID era has reshaped the customer experience, emphasizing the need for frictionless journeys across every touchpoint. Discover practical advice on gathering and using customer feedback at each stage, from pre-sales to renewal, to drive customer satisfaction and maximize lifetime value (LTV). We also discuss the role of customer personas and feedback mechanisms in tailoring experiences to individual needs, fostering a truly customer-centric culture.
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