• Avoid These Common Corporate Podcast Pitfalls

  • Jan 2 2025
  • Length: 8 mins
  • Podcast

Avoid These Common Corporate Podcast Pitfalls

  • Summary

  • Starting a corporate podcast can be a daunting task, and one of the biggest mistakes you can make is choosing a host who isn't fully committed to the project.

    The importance of selecting a passionate host who understands the podcast is a company initiative, not a personal platform. He shares valuable insights from his extensive experience in the podcasting industry, highlighting the need for a shared email account for access and continuity, and the significance of defining a clear purpose for the podcast.

    Organizations risk viewing it as an expendable expense during tough times without a strong reason for starting the podcast. I also discusses tracking the podcast's effectiveness, ensuring it serves its intended audience and objectives.

    Takeaways:
    • It's crucial to select a podcast host who genuinely wants to participate in the project.
    • Ensure that all podcast services are registered with a generic company email for access.
    • Identify a clear purpose for starting the podcast beyond just following trends.
    • Involve multiple team members in the podcast to avoid dependence on a single host.
    • Track podcast effectiveness with measurable goals to justify its continuation during tough times.
    • Avoid making the podcast feel like a commercial; focus on delivering value to the listeners.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
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