In this episode of The Drama Dialogues, we sit down with Kelly Forbes, the visionary founder of A'aru Collective, to explore her journey from backpacking adventures to redefining sustainable luxury travel. Kelly shares her passion for immersive experiences, her personal and professional challenges, and her mission to elevate sustainability in the travel industry.

What We Cover:

Discovering New Travel Destinations

Kelly recounts her early love for travel, sharing stories of her initial industry experiences and transformative backpacking trips. She discusses the contrast between luxury travel and authentic, local exploration, advocating for slowing down and engaging deeply with destinations.

Overcoming Obstacles to Pursue Education

At 38, Kelly made the bold decision to return to university while raising two young children. She reflects on the hurdles she faced and the empowerment she gained from completing her degree, including how it helped refine her business vision.

Launching a Sustainable Luxury Travel Platform

Kelly introduces A'aru Collective and its mission to bring transparency and accountability to sustainability in luxury travel. She candidly discusses the frustrations with current industry standards and her drive to spotlight hotels genuinely committed to positive environmental and social impact.

Providing a Personalised, Tech-Enabled Booking Experience

Kelly explains the unique features of her booking platform, which blends instant gratification with personalised support. She highlights how A'aru Collective addresses the evolving needs of travellers seeking convenience, care, and tailored experiences.

Reflecting on the Power of Friendship

In a heartfelt moment, Kelly reflects on the enduring influence of her childhood best friend who passed away. She emphasises the value of cherishing everyday moments with loved ones and the profound impact of meaningful relationships.

Tune in to hear Kelly’s inspiring story, gain insights into the future of sustainable luxury travel, and discover how personal experiences shape a visionary entrepreneur’s path.

Website https://www.aarucollective.com/

Newsletter https://www.aarucollective.com/newsletter

LinkedIn personal profile https://www.linkedin.com/in/travel-kelly-forbes/

LinkedIn business page https://uk.linkedin.com/company/aarucollective

UNSDGs https://tourism4sdgs.org/

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