David Eilenberg is the head of content for ROKU. He is the son of a professor of theatre and spent his youth standing in the wings of theatres watching a number of productions including vaudeville which moulded his views around entertainment. He states that when he informed his parents, he was going into TV that said “At least you are going into something stable”

David studied history and literature and went on to study screen writing. He found a way into the unscripted world at its inception. There is a direct correlation between reality TV and game shows.

David's first role was writing for MTVs Head-trip https://www.imdb.com/title/tt0256562/ - He also wrote the questions for The Weakest Link USA- He spent time working with Michael King of King World who distributed Wheel of Fortune https://wheeloffortunehistory.fandom.com/wiki/KingWorld which is in every country in the world!

David joined ROKU and has gone on to be head of content. ROKU is the number 1 streaming service in the USA and delivers to over 85 million homes! As well as streaming the company produce originals including the Great American Baking Show features Prue Leith and Paul Hollywood. This is filmed in the United Kingdom with American contestants. Roku are looking to scale business to 100m users in the USA, they hope to achieve success with their venture into the sports production. As an example Roku will be hosting a number of sporting events including X Games and are continually seeking the next big thing!

David states that Mark Burnett –is a role model Mark was instrumental in the Eco Challenge and Survivor production.

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