Listen free for 30 days

Listen with offer

Sample
  • Brand Against the Machine

  • How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
  • By: John Morgan
  • Narrated by: Paul Michael Garcia
  • Length: 6 hrs and 24 mins

£0.00 for first 30 days

Thousands of incredible audiobooks and podcasts to take wherever you go.
Immerse yourself in a world of storytelling with the Plus Catalogue - unlimited listening to thousands of select audiobooks, podcasts and Audible Originals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Brand Against the Machine

By: John Morgan
Narrated by: Paul Michael Garcia
Try for £0.00

£7.99/month after 30 days. Renews automatically.

Buy Now for £14.99

Buy Now for £14.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
activate_samplebutton_t1

Listeners also enjoyed...

UnMarketing, Second Edition cover art
Trust Agents, 10th Anniversary Edition cover art
The Mirror Test cover art
The New Brand You cover art
Tweet People the Way You'd Like to Be Tweeted cover art
Market Like You Mean It cover art
Attractive Story Selling: How to Use Your Story as a Competitive Advantage and Attract the Attention That Your Business Deserves cover art
Shut Up and Tweet cover art
You Are the Brand cover art
UnCloned Marketing cover art
Magnetic cover art
Authority Marketing cover art
The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market cover art
Smarter, Faster, Cheaper cover art
Crushing It! cover art
Business Hack cover art

Summary

Ditch traditional corporate branding to create a powerful, recognizable brand.

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. 

Brand Against the Machine will help you stand out, get noticed, and be remembered. This is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Includes: 

  • The Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider 
  • The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters - because it creates a stronger bond with those who love you 

Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it. yy

©2012 John Morgan (P)2012 Audible, Inc.

What listeners say about Brand Against the Machine

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.