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Designing Ecommerce Websites

By: Matt Isherwood
Narrated by: Matt Isherwood
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Summary

Are you spending money on bringing users to your ecommerce site but not getting the sales you expect? Is your website technically solid but the design lacks something? Have you neglected the experience of visitors on mobile devices?

Designing Ecommerce Websites is packed with actionable and easy-to-implement advice and features 72 concise user experience guidelines to help increase your sales. It takes you step-by-step through the online sales funnel and the user's mindset at each point.

This audiobook contains the results of more than 15 years experience, from designing and consulting to selling direct to consumers. It is based on knowledge learned from real user behavior data, running many different usability tests, and is supported by research. This audiobook is accessible no matter what your experience level.

This third edition has been fully re-written and updated with a focus on mobile, and features eight brand new guidelines to consider. There are even links to further reading for every guideline (so you can get deeper knowledge).
©2017, 2019, 2024 Matt Isherwood (P)2024 Matt Isherwood
E-Commerce Economics Personal Finance
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Profile Image for Thomas Brown

Decent listen for anyone in the field

Quite a lot of the knowledge in this audio book may be common knowledge among professionals in the field. But it is a great reference point to go back to if you need some tips and tricks. For designers and marketers new to the field. It's a great starting foundation of knowledge.

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