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El cliente sale de viaje [The Client Goes on a Trip]

By: Raquel Serradilla, José M. Sánchez Guitián
Narrated by: Carmen Huete
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Summary

Cliente es el que paga por algo, y el significado de este término apenas ha tenido revisión desde la Antigua Roma. La mezcla de conceptos como usuario, consumidor, comprador, paciente, público, fiel o continuo lo hacen más complejo. Pero con la llegada de la Inteligencia Artificial van a cambiar todos los paradigmas de las relaciones empresa y cliente. Este libro es una reflexión que coloca al cliente en diferentes escenarios e intenta explicar el futuro de sus decisiones para entender las transformaciones que están sufriendo los servicios de atención al cliente y fidelización de las compañías.

Grabado en español ibérico (España).

Please note: This audiobook is in Spanish.
©2020 Raquel Serradilla y José M. Sánchez Guitián (P)2020 Storyside
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