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Emotionales Verkaufen
- Was Ihre Kunden WIRKLICH wollen
- Narrated by: Heiko Grauel, Sonngard Dressler
- Length: 4 hrs and 44 mins
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Emotionales Verkaufen
Narrated by:
Heiko Grauel, Sonngard Dressler
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Summary
Wie bietet man Kunden emotionale Einkaufserlebnisse? Lars Schäfer bringt es auf den Punkt. Nicht theoretisch, sondern mit vielen Praxisbeispielen, Anekdoten und Übungen. Und mit viel Kopf und viel Herz, ohne dass die Emotion zur Strategie wird. Nur mithilfe von Authentizität, Achtsamkeit und Anpassungsfähigkeit erreicht man Kunden auf der Gefühlsebene. Und mit Stimmungen und Vertrauen statt nüchterner Produktdetails lässt sich viel besser erkennen, was die Kunden wirklich wollen.
©2013 GABAL Verlag (P)2013 GABAL Verlag
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