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Forget the Funnel

By: Georgiana Laudi, Claire Suellentrop
Narrated by: Georgiana Laudi, Claire Suellentrop, Adam Clark
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Summary

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Georgiana Laudi, Claire Suellentrop (P)2023 Georgiana Laudi, Claire Suellentrop
Marketing
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Profile Image for Ravi Shukle

Basic overview of customer research & JTBD

The book only caters to SAAS or larger co. And most advice here is generic centered around customer research. Truth is you still need a funnel to tailor the customer research in your marketing messaging. Skip this book get 100m leads instead.

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