Listen free for 30 days

Listen with offer

Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Guerilla Marketing Weapons

By: Jay Conrad Levinson
Narrated by: Barrett Whitener
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £15.99

Buy Now for £15.99

Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations. All the weapons are inexpensive to implement, and fully half of them are absolutely cost-free - a bonanza that liberates cash flow. Included are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference for your company.
©1990 Jay Conrad Levinson (P)1996 Blackstone Audio Inc.
Marketing Business
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

 The Ultimate Sales Machine cover art
Routine Machine cover art
They Ask, You Answer cover art
How to Get Instant Trust, Belief, Influence, and Rapport! cover art
Launch cover art
Social Media Mastery: Two Manuscripts cover art
Hooked: How to Build Habit-Forming Products cover art
Zero to One Million Followers with Social Media Marketing Viral Secrets cover art
Ask cover art
Built to Sell cover art
Exactly What to Say cover art
Invent and Wander cover art
1000 Social Media Marketing Tricks cover art
Social Media Marketing cover art
Building a StoryBrand cover art
Differentiate or Die cover art

Critic reviews

"This very practical guide should be consulted by both practitioners and students of business." ( Library Journal)

What listeners say about Guerilla Marketing Weapons

Average customer ratings
Overall
  • 3 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    3
  • 3 Stars
    8
  • 2 Stars
    4
  • 1 Stars
    2
Performance
  • 3.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    3
  • 3 Stars
    2
  • 2 Stars
    3
  • 1 Stars
    0
Story
  • 3.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    6
  • 2 Stars
    2
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Kolari

Data is more abstract

Would you try another book written by Jay Conrad Levinson or narrated by Barrett Whitener?

I might try another book ..

Would you recommend Guerilla Marketing Weapons to your friends? Why or why not?

For some on who don't know anything about marketing.

Any additional comments?

I expected more detailed information on topic...

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
Profile Image for Gavin

Great emphasis on the "weapons"

Having read Guerilla Marketing by the same author I was very interested in his weapons listed in the book. Is separate book focuses on them, gives percentages and really drives home their importance. Having used many of them in my own company I can say that despite the very American feel to the description of the weapons, they work in all societies!

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    1 out of 5 stars
Profile Image for Alex Tucker

Out of date rubbish

This book is way out of date, full of grey word filling paragraphs about nothing or repeating itself over an over again (if I hear the word Guerrilla one more time..) also it is read by a very annoying voice that over enunciates words like Marketing.



There are ideas in this book and some people may get something out of it but it will drive you mad in the process. If you have a business already you really should know all these so call Weapons.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!