Listen free for 30 days

Listen with offer

Preview

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Hey, Whipple, Squeeze This

By: Luke Sullivan, Edward Boches
Narrated by: Scott R. Pollak
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £35.99

Buy Now for £35.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

The classic guide to creating great advertising now covers all media: Digital, social, and traditional.

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This audiobook is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.

  • Turn great ideas into successful campaigns
  • Work effectively in all media channels
  • Avoid the kill shots that will sink any campaign
  • Protect your work
  • Succeed without selling out

Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Produced and published by Echo Point Books & Media, an independent bookseller in Brattleboro, Vermont. ©2016 Luke Sullivan and Edward Boches (P)

©2016 Luke Sullivan and Edward Boches (P)2024 Echo Point Books & Media, LLC
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Hey, Whipple, Squeeze This

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.