Listen free for 30 days
Listen with offer
-
How Digital Is Your Business?
- Narrated by: Adrian J. Slywotzky, David J. Morrison
- Length: 6 hrs and 35 mins
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
How Digital Is Your Business?
Narrated by:
Adrian J. Slywotzky, David J. Morrison
Buy Now for £12.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Summary
The biggest, most important issue in business today - becoming digital - touches not only traditional enterprises but the most avant-garde of Internet companies as well. Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.Profiles of the future: the in-depth story of the digital pioneers: Dell Computer, Charles Schwab, Cisco Systems, Cemex. Insight into how to change a traditional enterprise into a digital business: the stories of GE and IBM. An analysis of the profitable dot-coms: AOL, Yahoo!, and eBay.
How Digital Is Your Business is a groundbreaking program with universal appeal for everyone in the business world. It offers:
While How Digital Is Your Business has great stories and case studies, its most invaluable central idea is that of digital business design and the array of powerful tools it offers for use in creating a digital future for your company.
©2000 Adrian J. Slywotzky and David J. Morrison (P)2000 Random House, Inc.
activate_Holiday_promo_in_buybox_DT_T2
What listeners say about How Digital Is Your Business?
Average customer ratingsOverall
Performance
Story