In this audio recording, Terry Elston will guide you through the principles of leading versus simply managing.

Included: Engagement versus manipulation with carrots and sticks. The power of communicating - with confidence. Perceptual positions - thinking outside the box. Metaphors - the access keys into the inner game of another’s world. Coaching via questions - achieve self-motivation from your staff rather than micromanaging. There’s a tendency among leaders, when things are tough, to look to their top performers to get things done. But it seems that the greatest scope for productivity growth is in the middle ranks. Therefore, as a leader, you need to be able to inspire the whole workforce, not just the top tier.

Terry Elston will give you his experience and techniques on how to lead others easily and effortlessly - gleaned from more than 18 years in the business. Terry shows you the power of using metaphor, either for business or for any of your clients. Metaphor is the most succinct way to get messages into the deeper mind. Terry will also show you a technique that is used in international conflict resolution to gain rapport with the most difficult of audiences. There is a section on the power of questions when it comes to powerfully communicating, which is almost a paradox - you thought it was always about how smart you can sound yourself, as a leader.

Terry has been working within the corporate sector using NLP for many years. Governments, schools, police forces, and 21 blue-chip companies have been using Terry and his NLP trainers for powerful communicating and leadership development.

“Terry has been extremely influential within the management setup. His use of NLP within the management team has given a direction and empowerment that adds incredible leverage to getting people motivated in their teams.” (Shannon T. Roller, area manager, Mundipharma, Cape Town)