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ネット広告の闇(週刊東洋経済ｅビジネス新書No.246)
- Narrated by: 長谷川 俊介
- Length: 1 hr and 55 mins
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ネット広告の闇(週刊東洋経済ｅビジネス新書No.246)
Narrated by:
長谷川 俊介
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Summary
ネットでの広告市場が急伸し、いまや新聞・雑誌の広告費を上回って久しい。一方、あまりの急成長がアドフラウドなどの歪みを生んでいる。次々と登場する手法に広告主や消費者は効果や価値を得ているのか。複雑なネット広告の商流を知るとともに、そのリスクを知ることで本来の広告価値を見直す必要がありそうだ。本誌ではネット広告の闇を見つめながら未来を探っていく。
本誌は『週刊東洋経済』２０１７年１２月２３日号掲載の２７ページ分を電子化したものです。
本誌は『週刊東洋経済』２０１７年１２月２３日号掲載の２７ページ分を電子化したものです。
©東洋経済新報社 (P)2019 Audible, Inc.
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