Listen free for 30 days

Listen with offer

Preview

Selling the Cow
The Five Pillars of Disruptive Thinking
By: D.W. Small
Narrated by: Ron Garner
Length: 1 hr and 49 mins

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

£0.00 for first 30 days

Try for £0.00

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.

Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.

Access exclusive sales and deals.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Selling the Cow

By: D.W. Small

Narrated by: Ron Garner

Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £6.99

No valid payment method on file.

Add payment method

Switch payment method

We are sorry. We are not allowed to sell this product with the selected payment method

Switch payment method

Pay using card ending in

Switch payment method

By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling the Cow takes a look at the parable of Jack and the Beanstalk as the archetype for disruptive thinking. This book identifies five key principles found within this parable that are the cornerstone of disruptive thinking. By using metaphorical comparisons such as the unobserved history of why Jack and his mother were struggling in the first place, to the final outcome, Selling the Cow uses a novel concept to introduce the need for disruptive thinking in individuals and organizations.