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Selling to Win
- 25th Anniversary Edition
- Narrated by: Richard Denny
- Length: 6 hrs and 42 mins
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Selling to Win
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Summary
Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as both an international best seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action.
Selling to Win is full of unbeatable sales tips and essential practical advice, such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition, and close a sale.
Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible. Richard Denny is a broadcaster, highly sought-after motivational speaker, chairman, and facilitator; described by The Times as "the master of professional salesmanship".
With a diverse business sector background, including chairing one of Europe’s fastest growing telecommunications companies, he now advises corporate and private clients with real and practical solutions for their business growth. He is the author of five books: Selling to Win, Communicate to Win, Motivate to Win, Succeed for Yourself and Winning New Business.
Critic reviews
What listeners say about Selling to Win
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- MK Rob
- 13-09-13
Great Reminder for Sales People at All Levels
This is a great intro to professional selling, or a great reminder to experienced salespeople. I’ve read (or to be fair purchased and read bits of) over 300 books on selling and I’d put this one up as one of the top ten. It’s sound, practical advice that is grounded, proven and works! I'm confident that you will definitely learn a new tactic or technique in this book.
NB - If you speed to 1.5x he sounds like Keith Floyd which makes it an even better listen!
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5 people found this helpful
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Overall3 out of 5 stars
- Peter W
- 09-06-21
some good advice, some very outdated advice
overall quite a few basic to remember, but this book does feel a bit dusted
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Anonymous User
- 18-04-21
Narrator sounds too much like Nigel Farage
The book itself is pretty good and has some useful advice however the fact the narrator sounds like Nigel Farage bought back some deeply buried trauma and for that reason I had to stop listening
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 19-09-17
Great value money
It was a great and educational listen, entertaining as well I could have listened for much longer than the book allowed. It's a book I will return to reference many times in the future.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 10-08-22
Exceptional Experience
very good book on how to adapt to the sales industry & various sales techniques
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