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  • Start with Why

  • How Great Leaders Inspire Everyone to Take Action
  • By: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • 4.6 out of 5 stars (1,027 ratings)

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Start with Why

By: Simon Sinek
Narrated by: Simon Sinek
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Summary

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why.

This book is for anyone who wants to inspire others or to be inspired.

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio

Critic reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

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Thought provoking for any entrepreneur

Great listen
Helped me re think why we are doing what we are doing and how we are going to drive this into everything we do into the future!
Does repeat a bit but the point is definitely hammered home to about the right level

Probably a book to re read/listen to every now and again to refresh and reset!

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fantastic listen!

fantastic listen, didn't want to stop. really helps put things in perspective. Thought provoking and well written.

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Love it!

Very good lesson!. Composite against yourself. Look for the reason of why. Thank you for this book!

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Sensational, concise, packed with life & business tools

Simon’s “why” is apparent with the mountain of knowledge and tools to advancing that he is imparting on the readers through this book.

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Worth listening, but get ready to hear about Apple

it's really good, no doubt
I don't consider the time wasted at all
but the amount the author praises Apple is way too much, apple has shown enough negative examples, so stop praising them like they are the chosen ones

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Incredible Read

I really needed this at exactly this time… highly recommend and really appreciate Simons time in putting this book together. Thanks

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amazing book

very inspirational I loved it it was memorizing finished it in a week would recommend

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Nice and inspiring book

I liked it, the golden circle is certainly a true theory. The book is easy to read/listen and as much as it is not talking about rocket science or things you could never figure yourself, I reckon it sends a powerful message about the need to stay focused on the why we do what we do.

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Love It!

Loved this book, listened because of business reasons, but found this could be applied to all aspects of life. I am going to share this with my son, who is almost an adult. This can be a game changer.

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Truly wonderful book

love this book and yes I finished it. this book embodies everything I believe what a true leader and entrepreneur should value, the why and people. It inspired me to set up my own company after 27 years in investment banking and IT to step away from the follow me mindset and to standalone and to have a reason why I do the things I do. thanks Simon

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