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  • The Accountant Marketer

  • The Structured Approach Any Accountant Can Follow to Attract Clients They Love
  • By: Karen L. Reyburn
  • Narrated by: Karen L. Reyburn
  • Length: 10 hrs and 24 mins
  • 5.0 out of 5 stars (1 rating)

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The Accountant Marketer

By: Karen L. Reyburn
Narrated by: Karen L. Reyburn
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Summary

If you have ever thought “I’m not a marketer. I’m an accountant,” this book is for you.

"Very generous insights from the industry's leading marketing expert that will challenge, illuminate, and ultimately...deliver results." James Ashford, bestselling author of Selling to Serve

Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want.

Your marketing only works when it is a true reflection of you and your values.

Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.

As a result, you’ll spend more time signing clients you like (and even love) and less time filtering out leads. Most likely, you’ll find yourself better at it than you originally thought. You may discover you really enjoy marketing! With these changes in your mindset and your process, you’ll have an accounting business which allows you to:

Do work you enjoy.

Get paid for your worth.

Work with clients perfect for you.
©2023 Keep On Publishing (P)2023 Keep On Publishing
Marketing
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Profile Image for Maja Berezowska

Enjoyed it, a lot of useful, easy to follow tips.

Made me think about my website, and made me realise a lot of problems with marketing is coming from overthinking it and also comparing with others. We are creative, ha! Enjoyed the performance, easy to listen.

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