Listen free for 30 days

Listen with offer

Sample

The Age Curve
How to Profit from the Coming Demographic Storm
By: Kenneth W. Gronbach
Narrated by: Max Bloomquist
Length: 6 hrs and 6 mins

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

£0.00 for first 30 days

Try for £0.00

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.

Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.

Access exclusive sales and deals.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

The Age Curve

Name: The Age Curve
Brand: Brilliance Audio
SKU: BK_BRLL_000443UK
Availability: InStock

By: Kenneth W. Gronbach

Narrated by: Max Bloomquist

Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £18.99

No valid payment method on file.

Add payment method

Switch payment method

We are sorry. We are not allowed to sell this product with the selected payment method

Switch payment method

Pay using card ending in

Switch payment method

By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to.

As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money.

In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.

Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda), this book will show listeners:

How to determine their best customers

How successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come

Why Generation X is a more valuable market than any of us have been led to believe

and much more

Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.