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The Experience Business
- Why Price-Focused Businesses Fail and What Winners Do Instead
- Narrated by: James Sinclair
- Length: 3 hrs and 6 mins
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Summary
How is it that some companies seem to be able to charge sky-high prices and 'get away with it' while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business? The answer lies in The Experience Business. When you listen to this audiobook you'll understand:
- The KEY DIFFERENCES between experience businesses and price-led businesses,
- Why businesses need a set of rules to consistently deliver GREAT CUSTOMER EXPERIENCES,
- How to craft a set of experience rules to drive your own BUSINESS GROWTH AND PROFIT,
- The SECRET WEAPON of every profitable experience business,
- How to shortcut the traditional customer journey from PROSPECT INTO RAVING FAN.
What listeners say about The Experience Business
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- Joe
- 18-02-19
Must Read!
After visiting James’s events previously I’ve been meaning to listen to this and I can’t believe I haven’t sooner!
Such great content and value as always.
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- L. Bungay
- 20-09-19
Worth every minute!!
Such a great read, so many great ideas and tips. An inspirational listen and one i will listen again and again and I am sure will take new things from it every time, well worth it!
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- Samuel Green
- 18-12-18
Great little book
Really enjoyed this read, dont normally buy such short books as my monthly token goes quick enough as it is but i am a big fan of James so made an exception. My only critisim is that James is so excitable he talks a bit too quick, i slowed it down to 80‰ speed and it was a much better listen. Other than thar this is a great book to show you how to create margin in your business by creating great customer expiriances! We have margin in ours but you can never have enough. After this i went and bought my best customers Christmad Hampers, Customer Cuddles!
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