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The New York Times Pocket MBA: Sales and Marketing

By: Michael A. Kamins Ph.D.
Narrated by: Grover Gardner
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Summary

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.
Don't miss any of the volumes in the New York Times Pocket MBA series.
©1999 The New York Times (P)2000 Listen and Live Audio Inc.
Advertising Entrepreneurship Marketing Motivation & Self-Improvement Sales & Selling Business Career
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The New York Times Pocket MBA Series

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Good Book !!!

Its really a good book and worth buying this book . It is one of the great book provided by Audible .

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