Listen free for 30 days

Listen with offer

Preview

  • Unthinking

  • The Surprising Forces Behind What We Buy
  • By: Harry Beckwith
  • Narrated by: L. J. Ganser
  • Length: 6 hrs and 48 mins
  • 3.0 out of 5 stars (1 rating)

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Unthinking

By: Harry Beckwith
Narrated by: L. J. Ganser
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell, and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts?

To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
©2011 Harry Beckwith (P)2010 Hachette
Consumer Behavior & Market Research Marketing
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

 This I Know cover art
Admen, Mad Men, and the Real World of Advertising cover art
Culturematic cover art
Battlecry cover art
The 7 Secrets of Creative Radio Advertising cover art
My First Time cover art
I'm Not Really a Waitress cover art
Planet Simpson cover art
What Clients Love cover art
The New Psycho-Cybernetics cover art
Kicks cover art
Planet Funny cover art
Chief Culture Officer cover art
Sit Down and Cheer cover art
The Culture Code cover art
Different cover art

What listeners say about Unthinking

Average customer ratings
Overall
  • 3 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    3 out of 5 stars
Profile Image for Chris

Enjoyable to listen to but little useful content

This is book basically full of stories.

I enjoyed most of this book, but the stories, whilst compelling, do drag on a little and leave you feeling 'what can I take away from this' once you've finished.

A few nice ideas but the last chapter, which summarised what was covered, illustrate the ideas in this book could have been conveyed in 10 mins.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!