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You Did What?
- 83 Years of Misadventure, Mayhem - and Millions!
- Narrated by: Drayton Bird
- Length: 10 hrs and 52 mins
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Summary
Ever wondered what would happen to your life if you just said "screw the rules"?
Drayton Bird is one of the world’s best-known copywriters and direct marketing experts, having taught many thousands in 55 countries and worked with some of the world’s biggest organisations.
A former member of the worldwide board of Ogilvy and Mather, he was a close associate of the late David Ogilvy - perhaps the most influential advertising man of the 20th century.
His book, Commonsense Direct & Digital Marketing, is a classic, published in 17 languages and still selling after 57 years.
Like you, this author has two lives: public and private. This book mostly covers his private side - a little hectic, sometimes verging on scandalous.
He has been married three times and lived with three others.
He has been run over by one car and flown through the windscreen of another, hit by a motorbike, survived a train crash, and was stabbed nearly to death by infuriated women.
"What did I do to deserve all that?" he sometimes wonders.
Well, Drayton was also more than a little drunk for nearly 40 years, so cannot swear on his life that what you listen to in this audio is 100 percent true. But we suspect you’ll find it more than a little fascinating.
Because he’s also gone broke, lived under a false name for seven years, made - and lost - a million or two, and tried (unsuccessfully) to sell fake Chagall paintings.
In fact, all the things you really shouldn’t do if you want a quiet life.
But as he says, "Why be like everyone else? You might just as well never have lived."
We hope you’ll enjoy these snapshots of a life less ordinary: You Did What?!
What listeners say about You Did What?
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Paul
- 02-03-23
Had me chuckling
A breath of fresh air from the usual ‘standard’ information based books I read.
I love marketing and advertising and read, watched and listened to Drayton for many years.
This book was a wonderful weaving of a life during a time that’s disappeared in an industry that was very colourful by a man who in many ways reminds me very much of my late father.
As well as being hugely entertaining it was incredibly informative.
I was sad when in ended because it was such a joy to listen to.
I highly recommend listening to it, as hearing Drayton reading it, adds another special layer to your immersion.
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- Rory Fryer
- 20-04-22
Great listen
Insightful book from an advertising legend who knows how to tell a story. And does he have some stories to tell!
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