• 02. Strategic Story: The Key to All Human Interaction (Yes, Really)

  • Feb 22 2024
  • Length: 38 mins
  • Podcast

02. Strategic Story: The Key to All Human Interaction (Yes, Really)

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  • Summary

  • Story feels very familiar, because it is. We're surrounded by it every day of our life. But very few people know that story exists both on the tactical level and the strategic level. When we unlock the true power of story, it becomes very good for us, and very good for the people we serve... which means it becomes VERY good for business.

    It’s time to pull back the curtain on the key to understanding all human interaction – and it’s right in front of you every day.


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    💡👉 For a complimentary, no-obligation discussion on how to put these ideas into place for yourself or your team, email Hello@StoryGreenlight.com.


    00:00 The framework that explains it ALL

    02:40 They didn't know what they had...

    06:56 How Jeff learned about Story

    12:46 How Jeff moved from Hollywood to coaching accountants

    16:47 Inside baseball: what's happened in this episode so far

    21:44 The journey matters

    22:42 Story: familiar and tactical

    24:49 Story at the strategic level

    30:02 Crafting a strategic story for the transportation industry

    36:05 What's in the next episode



    💡👉 To apply for a complimentary, no-obligation coaching session to experience these ideas personalized to you or your team, email Hello@StoryGreenlight.com.
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