In this episode, Avril, renowned Kenyan singer and entrepreneur, shares her journey from the music stage to the business world with her wellness brand, My Everything. Avril opens up about the challenges of balancing a thriving music career while building a brand that reflects her passion for health and beauty.

Highlights

🌟 Reinvention: Avril discusses the importance of constantly reinventing herself, both in her music career and entrepreneurial ventures, ensuring every year is a chapter of success.

🎶 Musical Evolution: From physical CDs to digital streaming, Avril reflects on how she adapted to the changing music industry, using technology to reach her audience and maintain relevance.

💡 Visionary Entrepreneurship: The creation of My Everything during the pandemic was a leap from dream to reality, blending Avril’s passion for wellness with her background in product design.

🧠 Mindset & Vision: Avril emphasizes the importance of having a clear vision for her business and staying true to it, even when faced with differing opinions.

🧪 From Idea to Product: Avril delves into the journey of turning her wellness ideas into tangible products, highlighting the challenges and triumphs of product development.

Key Insights

🌱 Reinvention & Growth: Avril’s approach to treating each year as a new chapter of success illustrates the importance of continuous growth and adaptation in both music and business.

📈 Technology in Music & Business: Embracing new technologies has been crucial in Avril’s success, from leveraging social media in her music career to utilizing innovative techniques in product development.

💪 Entrepreneurial Vision: Having a clear, unwavering vision is essential in entrepreneurship. Avril’s focus on her goals helped her navigate the complexities of launching a brand while staying true to her values.

🧠 Learning from Challenges: Avril’s journey from ideation to creating My Everything demonstrates how learning from challenges can lead to stronger, more resilient business practices.

📱 Digital Presence: Just as she harnessed social media to propel her music, Avril uses digital platforms to build and promote her brand, connecting with her audience on a personal level.

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