How can the right words transform your influence, confidence, and business success? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with expert speaker coach Majeed Mogharreban to explore the power of “magic words” in public speaking, sales, and everyday communication. As the founder of the Expert Speaker Institute and a TEDx speaker, Majeed shares how simple word choices can shift perspectives, enhance storytelling, and elevate your impact—whether on stage, in marketing, or in personal conversations. If you want to become a more confident and persuasive communicator, this episode is packed with actionable insights you can start using today! Listen to learn:

• Discover how small shifts in language—like replacing “I hope” with “I trust”—can change your mindset and influence others more effectively.
• Learn why storytelling is the most powerful tool for communication, and how to structure engaging stories that captivate your audience.
• Understand the three essential story types every entrepreneur should master: your journey story, success stories, and cautionary tales.
• Find out how to use the “present tense” and dialogue to make your stories more engaging and memorable.
• Explore Majeed’s expert strategies for leveraging storytelling in public speaking, marketing, and social media.

Quotes to Remember:

• “Words create reality—choose them intentionally.” (01:30 | Majeed)
• “The greatest sales tool is your customer’s imagination.” (08:22 | Majeed)
• “Your brain is wired for stories—use them to engage, inspire, and sell.” (06:20 | Uli)
• “Selling and leadership are the same—both rely on influencing others through storytelling.” (08:22 | Majeed)

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Connect With Uli Iserloh

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Connect With Mike Kim

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