How do you stand out in a world where AI-generated content is everywhere? In this episode of the Health and Wellness Marketing Show, Uli Iserloh and Mike Kim explore why AI tools like ChatGPT are making human connection and trust more important than ever—and how personal brands can differentiate themselves by embracing video, storytelling, and authenticity. Mike, a personal branding expert and author of You Are the Brand, shares actionable strategies to help you build a brand that attracts loyal clients and sets you apart in a crowded market.

If you're looking to strengthen your brand, connect with your audience, and future-proof your business, this episode is a must-listen!

Listen to learn:

• Discover why personal branding is more than just content—it's about identity, reputation, and trust.
• Learn how AI tools are changing content marketing and why trust is the new currency in business.
• Understand the power of video and why showing up on camera is critical for building credibility.
• Find out how storytelling and sharing personal experiences can strengthen your brand and deepen connections with your audience.
• Explore the five types of marketing voices and how to find yours to stand out in a noisy world.

Quotes to Remember:

• “Marketing isn’t about closing a sale—it’s about opening a relationship.” (00:26 | Mike)
• “In a world flooded with AI-generated content, personal brands are becoming trust filters.” (04:11 | Mike)
• “Good marketing attracts, but great marketing repels—it makes people decide if you’re for them.” (10:54 | Mike)
• “AI can’t tell your story. That’s your job—and it’s the key to building real trust.” (18:08 | Mike)

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Thank You For Listening!

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Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv