Ever thought about starting a podcast but weren’t sure if it’s worth it? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Danny Ozment, founder of Emerald City Productions and a podcast consultant for top brands like Salesforce, LinkedIn, and The John Maxwell Team. Danny shares why podcasting is one of the best long-term investments for service professionals, helping build trust, establish thought leadership, and grow your business. If you've been on the fence about launching a podcast, this episode will give you the clarity—and confidence—you need to get started! Listen to learn:

• Discover why podcasting is the most effective way to build trust and brand loyalty over time.
• Learn how a podcast can position you as a thought leader—even if your audience doesn’t listen to every episode.
• Understand why podcasting is like referral marketing at scale and how it helps you attract ideal clients effortlessly.
• Find out the biggest mistakes new podcasters make and how to set yourself up for long-term success.
• Explore the essential tools, platforms, and strategies to launch your podcast without getting overwhelmed.

Quotes to Remember:

• “A podcast builds trust like nothing else—you become a familiar voice in your audience’s daily life.” (09:07 | Danny)
• “Your podcast doesn’t have to go viral. It just has to reach the right people consistently.” (26:09 | Danny)
• “The best time to start a podcast was five years ago. The second best time is today.” (05:46 | Uli)
• “Start ugly. Don’t wait for perfection—just get started.” (30:14 | Danny)

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