Welcome to this year’s Black Friday Top Tips episode!

Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed.

Here's who's sharing their top tip for Black Friday 2024:

• Amy Hind, Launch
• Gilbert Corrales, Leaf
• Yiqi Wu, Aimerce
• James Cowie, SHOPLINE
• Graham Murray, Genie Goals
• Gisela Benini, Genie Goals
• Becky Herbert, Launch
• Brad Houldsworth, Remarkable Commerce
• Jodie Guichard, Brightpearl by Sage
• And Noah Tucker, Social Snowball

Dive in:

[04:23] Optimize customer journey for effective Black Friday.

[06:53] Fix conversion tracking and analytics for Q4.

[09:54] Enhance data tracking to recover lost sales.

[14:02] Ensure timely, warranted exposure for Black Friday.

[16:50] Use giveaways to boost newsletter subscriptions efficiently.

[20:18] Test creatives and audiences early for Black Friday.

[25:42] Optimize marketing based on stock levels and trends.

Find the notes here: https://keepopt.com/223

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