• #13: Google is sunsetting Optimize, its testing tool. Should you care? Should you be testing?

  • Feb 21 2023
  • Length: 23 mins
  • Podcast

#13: Google is sunsetting Optimize, its testing tool. Should you care? Should you be testing?

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  • Summary

  • Google Optimize is a free A/B testing tool that Google is sunsetting in September. We take a look at why it's probably going away, and whether you should care or not. Are you testing today? Should you be? Let's talk about testing and improving your conversion rates.
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