• #131 Why Strategic Expansions Fail: Researching the (Blue) Oceans

  • Jun 10 2024
  • Length: 23 mins
  • Podcast

#131 Why Strategic Expansions Fail: Researching the (Blue) Oceans

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  • Summary

  • Even though we started talking about Jira and project management we've ended up on a crucial topic: Expanding product lines vertically and horizontally. We discussed the specific example of "True Fruits" a smoothie producer and some of their new products failed.

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