• #142 Marketing: When to and when not to do it

  • Jan 9 2025
  • Length: 35 mins
  • Podcast

#142 Marketing: When to and when not to do it

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  • Summary

  • After having this topic come up four times with different clients, in the last 48 hours, I realized it's a necessary topic to get into on the show.

    In this episode I teach you the differences between marketing, public relations (PR), and advertising.

    I explain how these components serve distinct purposes within a business strategy and I go into when and how to implement each one to maximize effectiveness and avoid common pitfalls.

    BONUS: I'll break down what role event sponsorship plays in all this

    This episode serves as an educational resource to help you gain clarity on these crucial business functions and make informed decisions.

    00:00 Introduction and Personal Background
    00:21 Purpose of the Episode
    02:46 Defining Marketing
    06:59 Understanding Public Relations
    16:28 Exploring Advertising
    18:16 Sponsorship Insights
    25:18 Budgeting for Marketing, PR, and Advertising
    33:22 Final Thoughts and Recommendations

    Join the Seizing Happy Hybrid Community here -> https://bit.ly/SeizingHappyTribe

    Sneak peek of EXTRAORDINARY here -> https://bit.ly/extraordinaryfeed

    Want details on SBS? Email info@seizinghappy.com to apply
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