This episode of the "Unfiltered Growth" podcast features hosts Christina Kay and Troy Sandidge having a raw, unfiltered conversation about revenue operations (RevOps) vs go-to-market strategies. They discuss the difference between these concepts, why it matters, and break down the key pillars and priorities businesses should focus on to drive revenue growth.

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Best Moments:

(00:40) Discussion on the difference between "RevOps" (revenue operations) vs. "go-to-market" strategies, and why it matters for YOUR business

(02:21) Prioritizing people, platforms, or processes when optimizing operations for revenue growth

(04:02) The importance of auditing and evaluating existing tech stacks, integrations, and team workflows

(06:01) Expanding the perspective and re-evaluating all aspects (people, processes, platforms) to drive growth

(07:01) Gathering insights from new team members and front-line employees on processes and systems

(08:24) Iterating and adapting operational processes as the business evolves and changes occur

(09:35) The risk of stagnation by avoiding process improvements due to perceived effort or uncertainty

(10:25) The importance of documenting processes and creating a knowledge base for operational efficiency

(12:11) Closing remarks and call-to-action to subscribe, rate, and engage with the podcast community

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Connect With Us:

Unfiltered Growth is an S3M original show, part of the Guru Podcast Network!

Connect with Christina Kay:

- LinkedIn
- Instagram
- X/Twitter

Connect with Troy Sandidge:

- LinkedIn
- Instagram
- X/Twitter

Learn more about S3M