• 156. Downloads or Listens? Which one is more important to author podcasters?

  • Mar 14 2025
  • Length: 11 mins
  • Podcast

156. Downloads or Listens? Which one is more important to author podcasters?

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  • Summary

  • As an author podcaster, your goal is to serve your listeners well, invite them to join your email list, and to buy your book long before and long after it releases.

    So how do you measure success on your podcast? You might be surprised to learn that download numbers are only a vanity metric of podcasting. They feel good, but they're not telling you the whole story.

    So let’s talk about the importance of the consumption rate, and how much of your episode your target reader is really listening to.

    RELATED EPISODES:

    Stop Being a Comparison Girl

    Set and Measure Your Author Podcasting Goals

    Time & Timing to Meet Your Author Podcasting Goals


    ☑️ START YOUR AUTHOR PODCAST CHECKLIST

    🗓️ BOOK A STRATEGY SESSION

    FAVE PODCASTING RESOURCES:

    🎙️ Microphone
    🎧 Hosting (Buzzsprout)
    🖥️ Recording/Editing (Descript)
    📣 PodMatch (connecting hosts and guests)

    LET'S CONNECT:
    IG/Threads
    Linkedin


    Note: affiliate links may be included. I only share products I use that you will love! - Kim
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