The magic 3Ps - A purpose-driven, profitable business that makes both money AND impact comes down to these! 


In this episode, learn about the "3P Framework" – Purpose, People, and Profit – for insights on how to build a purpose-driven, people-centered, profitable business that empowers you to both make money AND impact. Host Adina Appelbaum, Esq., AFC® covers:

• How to get clarity on your purpose
• How to figure out who the people are you are most excited to help, and
• The importance of profit (including, for our social justice people - how to work through aversion to the concept of it!)
• The story of Adina's personal journey starting an online business in 2018, and the challenges she faced with traditional bro marketing approaches -- which focused only on making money at all costs, with no consideration of people or impact.
• The process she went through moving away from conventional, profit-driven strategies to develop a more value-aligned approach
• How she discovered the 3P Framework

Ep. 205 dives into defining your purpose, understanding the needs of your target audience, and embracing profit as a means to sustain and amplify your business mission in a sustainable and impactful way.
You'll learn tips and strategies for connecting with your purpose, identifying and serving your ideal clients, and ethical approaches to making profit to guide you in you heart-centered, impact-driven, and profitable entrepreneurial journey.

00:00 Introduction to the 3 Ps

02:16 Adina's personal Journey and Realizations in Online Business

06:42 Discovering Purpose

11:59 Focusing on People

21:41 Understanding Profit

28:56 Conclusion and Next Steps

Resources mentioned in this episode:

*Join HOME - free community group for heart-centered entrepreneurs & immigrants (members receive early access to all podcast episodes before they are published, behind the scenes insights, and occasional pop up coaching days!)

⁠⁠https://www.internationalempowerment.com/freegroup⁠⁠

*For new entrepreneurs: MISSION - Find your business "thing" + set the world alight with your heart ⁠⁠https://www.internationalempowerment.com/mission⁠⁠

*For entrepreneurs launching & growing: IMPACT Marketing & Sales Strategic Planning Intensive ⁠⁠https://www.internationalempowerment.com/impact⁠

*Free Numerology guide: ⁠⁠⁠https://internationalempowerment.ac-page.com/gift⁠⁠