• 247. Transforming Bull Riding: Inside PBR's Athlete Development with Joe Ernst

  • Feb 24 2025
  • Length: 1 hr
  • Podcast

247. Transforming Bull Riding: Inside PBR's Athlete Development with Joe Ernst

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  • In this episode of the Champion Living Podcast, host Doug welcomes Joe Ernst, the head of athlete development and outreach for PBR (Professional Bull Riders). They discuss the vision for PBR's future, including athlete recruitment, training, and the importance of physical and mental preparation. Joe shares insights into the new PBR HQ in Fort Worth, the culture of bull riding, and future plans for expanding teams and academies globally. The episode also covers essential topics like financial planning for athletes, media training, and the crucial role of proper nutrition and physical conditioning for bull riders. Show Notes: 01:24 Introducing Joe Ernst: Head of Athlete Development02:59 Meeting Legends: Ty Murray and Justin McBride06:01 Joe's Journey: From Buffalo to PBR09:48 Building the Next Generation of Bull Riders14:21 The Importance of Physical and Mental Preparation24:42 Transforming Rodeo Culture: From Cowboys to Athletes33:13 Training and Facilities for Bull Riders35:35 The Evolution of Team Culture in PBR38:40 International Talent and Cultural Differences46:57 The Importance of Post-Rodeo Planning52:48 Financial Planning for Rodeo AthletesLearn More:Joe Ernsthttps://www.pbrevo.comjernst@pbr.com Get a free fitness consult HERE: https://championlivingfitness.com/pages/athlete-form-sign-up We’d like to give a huge thanks to our partners! These folks believe in our mission to make rodeo a better place for everyone, please show them your support: Beastmaster Rodeo GearVisit: https://beastmasterrodeo.com/?rfsn=7833357.e68191Discount Code: championliving24 HOOEY caps, shirts, jeans and more:https://getyourhooey.com/?platform=grin&link_id=1393041&token=iAPfHJOC50rnzOonDjd6bbklg33ffAEQ&contact_id=fc9076d1-df17-439e-8fcf-386bacf6aa7d&attribution_window=45code: CHAMPIONLIVINGRodeo Now AppInstagram: @rodeonowappApple App StoreGoogle Play Store Colorado Craft Beefhttps://coloradocraftbeef.comCode: Championliving PWR PRO CBDhttps://pwrpro.comDiscount Code: Championliving Frost Legacy Bull Riding Schoolshttps://frostlegacybullridingschool.com/td-performance-6833?am_id=doug588 Home Gym Equipment from GetRx’dhttps://www.getrxd.com/#a_aid=championlivingcode: 10CHAMPION Icehole Coolers and drink ware:iceholecoolers.comcode: CHAMPIONLIVING Learn More:Website: www.championlivingfitness.comInstagram: www.instagram.com/champion.livingYouTube: https://www.youtube.com/channel/UCibo-Tq2Jb6qiMBXTxnzPdwChampion Living Private Facebook Group:www.facebook.com/groups/934793523869642
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