• 24hr Production: A Brand Marketing Podcast

  • By: Gary Chan
  • Podcast

24hr Production: A Brand Marketing Podcast

By: Gary Chan
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  • Summary

  • Welcome to our podcast, where we dive into the world of promotional products, brand marketing, and occasionally, digital marketing. Our hosts, Gary and Melissa, are two experienced industry professionals who are not afraid to discuss all the ins and outs of the promotional market. Together, they offer behind-the-scenes insights, tips and tricks, success stories, and even share failures. Join us as we explore everything related to the industry with their unique angles. Taking you on a journey into the world of brand marketing.

    Hosted on Acast. See acast.com/privacy for more information.
    Gary Chan
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Marketing Economics
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Episodes
  • What’s Next? Sustainability.

    What’s Next? Sustainability.
    Aug 24 2024
    Promotional products have often been wrongly criticized for their lack of environmental friendliness. However, this is far from the truth. In this episode, Melissa and Gary discuss sustainability and the promotional product industry's commitment to an eco-friendly future through sustainable products and manufacturing processes.

    Hosted on Acast. See acast.com/privacy for more information.
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    39 mins
  • How Does a SWAG Box Work?

    How Does a SWAG Box Work?
    Jul 25 2024
    Creating a SWAG box is gaining immense popularity nowadays. In this episode, Melissa and Gary lay out the essential steps to creating a promotional SWAG box. It involves much more than just placing products in an attractive box. They discuss the consideration of strategy and theme, mock-up and design, ordering process, quality control and storage, as well as fulfillment and shipping. These factors must be thoroughly addressed for a successful SWAG box creation.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 mins
  • Paid Ads, Are They For Me?

    Paid Ads, Are They For Me?
    Jun 24 2024
    The dynamic trio of Melissa, Gary, and Laurel are back with part 2 of their discussion, and this time they're diving into the world of Paid Social Media Advertising. They'll be unravelling the ins and outs of social paid ads, revealing how to choose the perfect one, uncovering the costs involved, and unveiling the key metrics to keep an eye on. They are sharing their real-life experiences and insider tips for running successful social media paid ad campaigns. Don't miss out on this – it's going to be an absolute blast!

    Hosted on Acast. See acast.com/privacy for more information.
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    33 mins

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