• #28: 10 Must-Have Features for a High-Converting SaaS Website

  • Jan 21 2025
  • Length: 21 mins
  • Podcast

#28: 10 Must-Have Features for a High-Converting SaaS Website

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  • Summary

  • In this episode of SaaS Marketing Weekly, Ryan discusses the 10 must-have features for a high-converting website. He emphasises the importance of effective product showcasing, interactive demos, ROI calculators, emotional connections with visitors, optimised demo booking pages and more.

    Takeaways

    • Animated GIFs can effectively showcase your product.
    • Examples from Slack.com
    • Interactive demos help users engage with your software.
    • An ROI calculator can clarify the value of your product.
    • Emotional connections can drive conversions on your site.
    • A well-structured Book a Demo page can increase sign-ups.
    • Competitor comparison pages can attract potential customers.
    • Ungated pricing builds trust and transparency.
    • A resources hub enhances brand visibility and authority.
    • Case studies are essential for building trust with potential clients.

    Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

    Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

    Send podcast guest pitches to: info@rocket-saas.io
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