• #31 - Lean Marketing for More Customers at Lower Cost

  • Dec 17 2024
  • Length: 27 mins
  • Podcast

#31 - Lean Marketing for More Customers at Lower Cost

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  • Summary

  • Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.

    More specifically, this episode includes:

    • 01:48 What is “Lean Marketing”
    • 02:19 Narrowing your focus to attract more, better-qualified leads
    • 05:56 Clearly defining your Signature Offer
    • 07:00 Selecting One Marketing Channel to be efficient
    • 08:25 Utilizing a Gateway Offer to start new customer relationships
    • 11:10 Core Content to nurture prospective customers
    • 14:29 How Sarah uses AI to create all her content in 4 hours per week
    • 23:59 Passive lead magnets and active lead generators
    • 25:42 Sarah’s Tiny Marketing Club resources

    Reach Sarah Noel Block at https://sarahnoelblock.com/club

    Send us a text

    Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

    Thanks for listening!

    Host Cal Wilder can be reached at:
    cal@empoweringhealthybusiness.com
    https://www.linkedin.com/in/calvinwilder/


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