• #39: How to Build a Stronger Brand on Your Personality - Lisa Aihara

  • Jan 5 2023
  • Length: 21 mins
  • Podcast

#39: How to Build a Stronger Brand on Your Personality - Lisa Aihara

  • Summary

  • It’s absolutely vital to have a clear and distinct brand position to build your photography business as quickly as possible, but how do you make sure to maintain as much of your personality in the brand as possible? Listen in to this conversation with brand specialist, Lisa Aihara, to learn how!

    The Noobie Podcast is brought to you by Cheezoo: Photography is for everyone!  You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify,  join the  YouTube subscriber list, or listen on your favorite podcast app!


    Show Notes:

    What does it mean to infuse personality into your branding? (2:52)

    What is the balance between bringing your personality into your brand and ensuring that your value proposition doesn't get lost? (4:39)

    What is the practical way for photographers to share the more personal side of themselves in their brand? (9:18)

    3 ideas for ways that photographers can infuse their personality into their brand (10:24)
    1. Have a great brand photo of yourself
    2. Choose colors that represent your brand
    3. Include fun details about yourself

    How should photographers pick which personal details to include in their branding? (14:30)


    Links:
    https://bokehpodcast.com
    https://instagram.com/ellettestudio
    https://ellettestudio.com
    Freebie from Lisa: ellettestudio.com/podcast

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