Have you ever googled the term "target market"? If so, you were likely met with an enormous amount of definitions, graphs, charts, and information that left you feeling like understanding your target market is out of reach or unrelated to your business today.

This episode is all about showing you how you can take advantage of understanding your target market and what that looks like  when applied to the everyday practices you already have in place for greater impact & results.

The 3 groups to focus on for your small business:

1 Potential Customers/Clients: The people who are already at the top of your mind because these are the people you need to make money.

2 Previous & Current Customers: This is the easiest group to market to, but can easily be overlooked and forgotten.

3 Brand Fans: Can someone who won't spend directly with your business actually be valuable to your growth? And if so, how exactly? All of this is covered in this episode.

Episode Takeaways:

- Your audience is made up of potential buyers, previous & current customers, and brand fans.

- They are on unique journeys and will connect to different pillars of content that you share.

- Potential customers need awareness and familiarity before trusting your business.

- Previous and existing customers require less effort and are more likely to continue spending.

- Understanding your target market and audience is the crux for nearly every decision you make. 

- Knowing your audience allows you to better attract great leads and potential customers.

Tune in to today's episode so you can feel more confidence and clarity around your own target market and take advantage of this great information right away!