In this episode, we tackle the deepest of questions: "Are all BMW drivers assholes?” and needless to say, it’s all downhill from there!

After performing an irreverent dissection of driver behaviour and car brands with sordid marketing campaigns, the banter takes a surprising turn regarding wealth, privilege, and entitlement before unveiling a genuine university study aimed at answering the burning question, "Are BMW drivers assholes?"

We then investigate what a Mr/Ms LOMBARD is and which industry takes that term very seriously, before finding out what all of this has to do with bananas.

Tune in for the answers, but be warned—laughter is the main ingredient! And when the laughter subsides, why not spread the joy? We'd love you to share the episode, the ultimate Christmas gift, with your friends. It's free, and you'll know who to send it to first, based on the car they drive!

MERRY CHRISTMAS AND THANK YOU FOR LISTENING TO ITWF IN 2023!

Join us in 2024 as we delve into the realms of science, human behaviour, and all things weird and irreverent as we ask and answer the question, "Is the World F*cked?" (Hint: mostly, it's not :-)

PS: Next year we'll be launching our website and a public forum so you can get in on the action too with our ITWF community. Stay tuned.

And for the record, when we're doing real work and not podcasting, you'll find Dr Bruce, The Global Futurist presenting here and PJ applying his digital marketing genius here. Enjoy!