WEOC WBC coach and Sari Bari founder, Sarah Lace, walks Candice Munson, owner of Flourish & Flounce, through an analysis of her launch process and website to ensure she moves as much product as possible before she discounts. 

If your business sells products, you may wonder how to best market NEW products:  Do you host a big launch or do you consistently offer new items to keep them coming back each week?  There are pros and cons to both techniques. 

Your category and customer may drive you one way over the other. 

During this call, the following topics are discussed

--Determine your "shelf life" for each product

--Develop relationships with your vendors

--Create processes/ checklists: Launch, photoshoot, digital campaign

--Add post mortem review after each collection closes

--Consider the name of your collections -->change navigation bar on the website

--Keep all images uniform in size and style

--Utilize Shopify tools to reconnect with customers (see below Sarah's favorite tools)

--Remove all "sold out" items

Listening in on Sarah’s coaching is one of my favorite pastimes.  She is chalk full of profit ensuring strategies.  Here are some of my take-a-ways from this coaching session:

We provide links to Sarah’s favorite Shopify tools in the show notes. Make sure to check them out.