• 52 | The Theory of Creativity

  • Feb 21 2024
  • Length: 39 mins
  • Podcast

52 | The Theory of Creativity

  • Summary

  • Do legitimate common denominators exists across creative disciplines? If so, can we clearly identify these parallels and unify our thoughts about the creative process? 

    In this episode of The Craft, Carter and Colby wrestle with these questions. They begin to sketch (tentatively) a unifying “theory of creativity.” Such theory might help us, they hope, navigate a broad swath of tools and techniques that vie for our attention.  

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    Chapters:

    0:00 Introduction 

    2:22 Theory of Creativity 

    9:48 Theoretical layers 

    14:08 Marketing example

    21:32 More trees and metaphors 

    28:40 Intermediary tiers

    36:26 Conclusion 

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    Support The Craft:

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    Send feedback or ideas - heycraftpodcast@gmail.com

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    Cover art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.

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